In the ‘early days’ of web site development, there was a fundamental disconnect from doing business with the web site – it was usually seen as a statement of cool factor. I remember the ‘battles’ between IT and Marketing departments on who ‘owned’ the website. In the end the prudent decision went with ‘whomever touches the customer ‘, and of course that typically is Marketing.
In this article, it expresses where we are today. Established businesses should no longer evaluate their website in a vacuum – it should be considered in its totality with all marketing efforts. As the author effectively states, the lines are blurring, and we have to be where our customers are. Whether ordering, servicing, managing the brand, or educating. Our blog will make the case for taking your business digital, how and why to do it, examples of who does it well, and ever evolving your business to be successful online.